10+ Years Digital Experience
Website, app, landing page, and digital campaign support.
Google Ads Manager Portfolio
Google Ads Management with Website & Conversion-Focused Support
I help businesses manage Google Ads more effectively by connecting campaign strategy, landing pages, tracking, and user journey into one clear conversion flow.
Available for Google Ads management support with experience across fitness, wellness, lifestyle, fashion, hospitality, e-commerce, and service-based businesses.
Campaign StrategySearch IntentLanding Page QualityMobile User JourneyGA4 / GTM EventsWhatsApp, Call, Form, Booking Flow
Short Profile
Google Ads support connected to the full conversion path.
Hi, I'm Alfa -- a Website, Mobile App, and Google Ads Manager with over 10 years of experience supporting brands in fitness, wellness, lifestyle, fashion, hospitality, and service-based industries.
My background allows me to not only manage campaigns from the advertising side, but also review the website, landing page, tracking setup, and conversion flow that affect campaign performance.
Conversion-Focused Mindset
Ads are connected to user journey, CTA, tracking, and conversion actions.
Relevant Industries
Fitness, wellness, fashion, lifestyle, hospitality, service-based business, and e-commerce.
Technical Advantage
Why My Technical Background Helps Google Ads Performance
Google Ads performance is not only determined by campaign settings, keywords, and ad copy. The website experience, landing page clarity, mobile flow, conversion tracking, page speed, forms, and call-to-action also affect how well paid traffic converts.
Because I understand both advertising and web development, I can help identify issues beyond the campaign dashboard and suggest practical improvements that support better results.
Campaign Setup
Keyword research, search intent mapping, campaign structure, location targeting, and ad copy direction.
Landing Page Review
CTA clarity, content flow, mobile experience, page speed, trust signals, and conversion path.
Tracking & Conversion Flow
GA4, Google Tag Manager, form submissions, WhatsApp clicks, call clicks, booking actions, and conversion events.
Ongoing Optimization
Review campaign data, reduce wasted spend, improve keyword quality, adjust targeting, and provide monthly recommendations.
Relevant Project Highlights
Digital, website, audience, brand, and conversion-flow experience.
These are relevant portfolio references, not Google Ads case studies. No ROAS, CPA, revenue, conversion rate, lead volume, or unsupported performance result is claimed here.
High relevance
Salsation Fitness
Fitness, wellness, global community
A global fitness and community-driven brand. This project is relevant because it involves the wellness and movement space, audience trust, community engagement, and digital user journey from brand discovery to website interaction.
- Fitness/wellness audience understanding
- Community-driven brand positioning
- Website and user journey support
- Useful experience for wellness-related search intent and campaign messaging
High relevance
Salsation Wear
Fitness apparel, fashion, e-commerce
A fitness and lifestyle apparel brand connected to the Salsation community. This project is relevant for understanding product presentation, purchase intent, brand trust, and e-commerce conversion flow.
- Product-focused landing experience
- E-commerce conversion flow
- Fashion and active lifestyle audience
- Website structure and product journey
Medium-high relevance
ChopValue Bali
Sustainable lifestyle, local business, product-based brand
A sustainability-focused lifestyle brand with a local market presence. This experience is useful for campaigns that need both education and conversion, especially when the product or service requires trust-building before purchase or inquiry.
- Local audience communication
- Brand education and awareness
- Product/service positioning
- Website clarity and inquiry flow
Medium relevance
Hanaka Classic
Fashion and lifestyle
A fashion and lifestyle brand where visual identity, product presentation, and customer journey are important. This is relevant for ad direction, landing page clarity, and brand perception.
- Lifestyle audience understanding
- Product positioning
- Visual brand experience
- Conversion-focused website presentation
Medium relevance
Ikkim'o
Fashion, lifestyle, creative brand
A modern lifestyle brand with a strong visual and digital presence. This experience supports understanding of audience perception, brand storytelling, and website-based conversion flow.
- Creative brand presentation
- Customer journey support
- Visual-first digital experience
- Audience-focused messaging
Management Scope
Google Ads Management Scope
For monthly Google Ads Management, I can support the campaign from planning to ongoing optimization, while also reviewing the landing page and conversion flow that affect performance.
- Campaign setup or campaign review
- Keyword research
- Search intent mapping
- Campaign structure recommendation
- Ad group structure
- Ad copy direction
- Location targeting
- Audience targeting where relevant
- Negative keyword optimization
- Conversion tracking review
- GA4/GTM event review
- Landing page and website review
- Performance monitoring
- Monthly optimization
- Monthly summary report and recommendations
Working Process
How I Usually Work
Understand Business Goals
Clarify the target audience, service priorities, location focus, and main conversion goal.
Review Website and Landing Page
Check whether the current page is ready to receive paid traffic and guide users toward inquiry, booking, WhatsApp, phone call, or form submission.
Prepare Campaign Direction
Research keywords, map search intent, define campaign structure, and prepare ad messaging direction.
Review or Setup Tracking
Review conversion actions such as form submission, WhatsApp click, call click, booking button, or other important lead actions.
Monitor and Optimize
Review campaign data, refine keywords, add negative keywords, adjust targeting, improve ad relevance, and reduce wasted spend.
Report and Recommend
Provide monthly performance summary and practical recommendations for the next optimization cycle.
Contact
Available for Google Ads Management
I am open to a short 5 to 15 minute discussion to understand your business, target audience, and advertising goals before recommending the most suitable Google Ads direction.
FAQ
Common Questions
Is the advertising budget included in the monthly management fee?
No. The monthly management fee is for Google Ads management service. The advertising budget is separate and paid directly to Google Ads.
Can you also review the landing page?
Yes. I can review the landing page, website flow, CTA placement, mobile experience, and conversion tracking because these factors can affect campaign performance.
Do you only manage the campaign dashboard?
No. I can support campaign setup and optimization while also reviewing the website and tracking flow connected to the campaign.
Can you work with an existing Google Ads account?
Yes. I can review an existing account, understand the current structure, identify improvement areas, and optimize based on the business goal.