EVIGI

Fashion e-commerce, headless CMS, and commerce operations

A full e-commerce rebuild for a fashion retailer, connecting a premium storefront with catalog, checkout, account, promotion, reporting, and operational workflows.

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Context

Why this project matters

Storefront architecture and development, Payload CMS commerce implementation, product migration, checkout flows, account journeys, and operational tooling.

E-commerceWeb AppCommerce Operations

Stack & Platforms

Technology behind the project

The implementation uses a project-specific combination of platform, framework, interface, data, and commerce tools.

Next.js
React
TypeScript
Payload CMS
PostgreSQL
Stripe

Proof

What this demonstrates

Responsive fashion storefront with catalog, product, wishlist, basket, checkout, account, and order journeys.

Payload CMS commerce foundation with PostgreSQL data, product migration, promotions, reporting, and admin operations.

Payment and conversion architecture prepared for Stripe-backed transactions and measurable commerce events.

Connected Services

How it connects to Alfa services

Website & App Development

Responsive website and web app development for digital products, service brands, e-commerce, platforms, landing pages, mobile UX, and production-ready user flows.

Website & App Design

Website and app design for product flow, UI/UX, responsive interfaces, design systems, mobile journeys, CTA clarity, and implementation-ready digital products.

Tracking

Tracking and conversion-flow support for GA4, Google Tag Manager, Google Ads conversions, forms, WhatsApp clicks, call clicks, bookings, and lead events.

Digital Marketing

Digital marketing support across audience, offer, website, landing pages, Google Ads, Meta channels, Klaviyo, content, tracking, and conversion flow.

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