Email AlfaEmail Alfa
Campaign strategy, search intent, tracking

Google Ads Manager

Google Ads management that connects campaign structure, ad copy direction, landing pages, tracking, and conversion actions into one practical growth flow.

View ProofView ProofDiscuss ServiceDiscuss Service
Laptop showing analytics dashboard for Google Ads and paid media support.
Tools & Platforms

Tools I work with

Practical tools for website and app design, development, marketing, ads, analytics, and tracking.

Paid media platforms

Google AdsMetaFacebookInstagramTikTokPinterest

Tracking & reporting

Google Analytics 4Google Tag ManagerGoogle Search ConsoleLooker StudioWhatsAppShopify
Overview

What it supports

Google Ads performs better when the campaign is connected to the page, offer, tracking setup, and user journey after the click.

Businesses that want clearer Google Search campaign directionService, wellness, hospitality, fashion, and local business campaignsTeams that need ad management plus website and tracking review
Visual Proof

Campaign proof should look like campaign work: account structure, search intent, ad preview, conversion actions, and optimization checks.

Campaign artifact
Google AdsCampaign setupSearch intent
Campaign structure view visual proof
ContextUseful for wellness, e-commerce, hospitality, and service-based campaigns.
OutputCampaign map, ad groups, search intent groups, and conversion goal priority.
Related work
Campaign artifactCampaign structure viewSearch campaign, ad groups, keyword intent, and location focus.
Campaign artifact
KeywordsNegative termsOptimization
Search terms review visual proof
ContextApplied when paid traffic needs cleaner intent and lower wasted clicks.
OutputSearch term decisions, negative keyword notes, and landing-page fit review.
Related work
Campaign artifactSearch terms reviewUseful queries, wasted terms, match types, and negative keyword checks.
Measurement artifact
ConversionsGA4/GTMLead quality
Conversion action check visual proof
ContextRelevant when the ad click must become a measured inquiry, booking, or sale.
OutputGA4/GTM conversion checklist for WhatsApp, calls, forms, bookings, and checkout.
Related work
Measurement artifactConversion action checkWhatsApp, call, form, booking, and lead actions connected to decisions.
Campaign artifact
Ad copyLanding pageCTA
Ad and landing page match visual proof
ContextUseful for campaigns where ad promise and page experience must stay aligned.
OutputAd message, headline, CTA, mobile path, and trust-signal alignment notes.
Related work
Campaign artifactAd and landing page matchAd copy direction checked against headline, CTA, and mobile journey.
Value

What gets improved

Clearer messaging, stronger journeys, better campaign readiness, and useful conversion signals.

01

Campaign intent is connected to the page

Keywords, ad groups, and ad copy are reviewed together with the landing page, CTA, and action after the click.

02

Traffic quality is reviewed beyond clicks

Search terms, negative keywords, location targeting, and landing-page relevance are checked so spend is not judged by clicks alone.

03

Conversion tracking is part of the work

WhatsApp, call, form, booking, and other lead actions are considered in the campaign direction and optimization notes.

Scope

Service scope

Practical support focused on clearer pages, cleaner campaigns, better tracking, and easier next actions.

Keyword research and search intent grouping
Campaign and ad group structure recommendation
Location targeting and negative keyword review
Ad copy direction and offer-message alignment
Landing page readiness and CTA review
GA4/GTM conversion event review
01

Clarify commercial goal

Define the target audience, location, offer priority, and main conversion action.

02

Map intent and campaign structure

Group keywords by intent so campaigns are easier to control, review, and optimize.

03

Review landing page and tracking

Check CTA clarity, mobile journey, forms, WhatsApp/call clicks, and GA4/GTM events.

04

Optimize from data

Review search terms, wasted spend, keyword quality, ad relevance, and next-step recommendations.

Deliverables

Expected output

01

Campaign direction document

02

Keyword and search intent map

03

Ad group and ad copy direction

04

Landing page and conversion-flow notes

Proof

Project proof

Relevant projects show website quality, audience context, landing-page flow, and tracking readiness without unsupported performance claims.

Salsation Fitness project visual proof
Website + Google Ads relevance
WebsiteCommunity FlowWellness Audience
Fitness and wellness audience understanding
  • Movement and wellness positioning
  • Community trust signals
Salsation Wear project visual proof
Website + Google Ads relevance
E-commerceProduct JourneyFashion
Product and purchase-intent flow
  • Active lifestyle audience
  • Product journey
ChopValue Bali project visual proof
Website + Google Ads relevance
WebsiteLocal BrandInquiry Flow
Local business communication
  • Education-led product/service positioning
  • Inquiry flow clarity
Bamboo Pure Bali project visual proof
Website + Google Ads relevance
WebsiteHospitalityLocal Discovery
Hospitality and local discovery journey
  • Bali audience context
  • High-trust visual presentation
Boonari project visual proof
Website + Google Ads relevance
WebsiteProduct PageConversion Flow
Digital product conversion path
  • Offer explanation
  • Platform flow
Related Journal

Practical notes that connect google ads with website quality, campaign direction, tracking, and conversion flow.

Google Ads · Landing PageGoogle Ads Works Better When the Landing Page and Tracking Are Ready

A practical Google Ads note about connecting search intent, landing page clarity, CTA placement, and conversion tracking before scaling paid traffic.

GA4 · Google Tag ManagerConversion Tracking Is the Bridge Between Traffic and Decisions

A conversion tracking article about GA4, Google Tag Manager, WhatsApp clicks, forms, calls, booking actions, and useful reporting signals.

Digital Marketing · KlaviyoDigital Marketing Works Better When Channels Share One Direction

A digital marketing article about connecting paid traffic, social content, email tools like Klaviyo, website flow, and measurement priorities.

Connected support
Website & App DesignTrackingDigital Marketing

Need support with Google Ads?

Send a short note about your current goal. I will suggest the most practical next step.

Email AlfaEmail AlfaWhatsApp AlfaWhatsApp AlfaAll ServicesAll Services